Alcohol-free, hemp-infused cocktail makers partner with Sarene Distributors in New York and New Jersey
"Sarene knows the craft beer and beverage landscape, and they know the future of drinking includes alcohol-free options," said John Enghauser, co-founder, jeng. "We're thrilled to be one of the first NA beverages in their portfolio and look forward to growing together."
jeng alcohol-free cocktails replicate classics like the Moscow mule, paloma, and gin & tonic. Instead of alcohol, jeng incorporates 11 milligrams of hemp extract to create a relaxing yet non-intoxicating cocktail experience. The company soon will release a CBD-free version of their lineup.
"Jeng is a well-known brand in Manhattan, Brooklyn and the Hamptons," said Matt Schulman, owner, Sarene Distributors. "Their flavor profile, attention to quality, and strong customer relationships made this partnership an easy decision for us. We look forward to increasing their footprint in New York and New Jersey, and eventually into the rest of our service area."
jeng launched in New York in the spring of 2021 and is in more than 100 retail locations across the country.
Sarene Distributors currently services New York, New Jersey, Connecticut, Rhode Island, and Pennsylvania.
The CBD beverage market is expected to be valued at $1.4 billion by 2023, according to market research company Statista. Globally, the CBD beverage market may reach $14 billion by 2026, according to market research company Facts & Factors.
Sarene was started in 2013 by two brothers and a cousin with over two decades in craft beer distribution. New York is an incredible place with a beer scene that disproportionately lags behind. Independent brewers deserve a home in our great state with a distributor that cares for their art as they do. Sarene was inevitable, born after conversations with frustrated bar owners about miscommunications, misallocations, mistreatment and missed deliveries. More at http://www.sarenecraft.com/.
About jeng, LLC
Founded by John Enghauser and Christopher Lackner, jeng LLC makes premium alcohol-free, hemp-infused, ready-to-drink cocktails for the world to enjoy. jeng is available throughout the country and online at sipjeng.com.