The good folks at MJBiz Daily talked to us about the role of product demos.
“People are always interested in trying new and innovative products. And sampling is the easiest way to try without any kind of financial commitment,” said Christopher Lackner, co-founder of jeng, a brand of CBD-infused seltzers sold in grocery stores in Illinois, Michigan, New Jersey and New York.
His company enlisted brand ambassadors to hand out drink samples outside stores even during the height of the pandemic. Sales went up.
“With a little bit of hustle, we were able to encourage people to find the product in the store. And the owners of the establishments appreciated that we were committed to moving the product, so they made it more prominent. It’s a win-win.”
If you've ever been to Boisson, Gem Life, or any number of our retail partners, you know that we love talking and sharing jeng. This summer we'll also be doing more tastings in New Jersey, New York, Michigan and Chicago! Enjoy!